The article highlights similarities in the politics and practices linked to gender equality in education in Finland and Sweden from the 1970s to the 2010s, with special consideration given to the alliance between heteronormativity and marketisation as well as their influence. State and gender equality project documentation is analysed. In both countries, the main focus of attention has, in line with heteronormativity, been on the labour market and the directing of the girls towards science and technology, along with publicly funded, short-term projects. The results indicate that the alliance between heteronormativity and marketisation has increasingly reproduced the genders as competing dichotomous categories with one sex losing to the benefit of the other.

Keywords: Nordic countries, gender equality, gender equality work, education, heteronormativity, marketisation