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Vitenskapelig publikasjon
(side 4-21)
av David Herbert & Janna Hansen

While surveys suggest that Danes value freedom of religion highly, in practice ethnic Danish converts to Islam report frequent negative responses to their Muslim identities, both in public settings and from friends and family. Our paper examines how active social media users amongst converts to Islam in the greater Copenhagen area negotiate both a predominantly negative media frame and negative personal reactions in their self-understanding, through personal conduct, and on social media. Interviewees report tensions between their Danish and Muslim identities, which they struggle to resolve constructively through tactics aimed at reducing the gap in majority perception between being Muslim and Danish – for example, through exemplary personal conduct, countering negative media representations, and emphasising shared values. However, most report frustration and tiredness at the daily effort and, over time, more pro-active discursive and media-based tactics tend to be replaced by a focus on local and personal relationships.

Vitenskapelig publikasjon
(side 22-40)
av John D. Boy, Justus Uitermark & Laïla Wiersma

This article discusses the potential and the limitations of big data analysis for the study of religion. While big data analysis is often perceived as overtly positivistic because of its quantitative and computational nature, we argue instead that it lends itself to an inductive approach. Since the data are typically not collected for the purpose of testing specific hypotheses, it can best be seen as a resource for serendipitous exploration. We therefore pose a number of substantive research questions regarding the global circulation and local mediation of sartorial styles and practices among Muslim women. We present an analysis of the #hijabfashion hashtag on Instagram, drawing on a database of 15 million posts. The analysis proceeds in two steps. First, we research the deterritorialized global networks formed by users who mark their posts with the hashtag, showing how hijabistas form relationships that cut across national, ethnic, and other boundaries. Then, we demonstrate how these global networks are underpinned and powered by localized networks, focusing on the case of Rotterdam. We show how hijabistas in this Dutch city develop their religious and fashion styles through localized agglomeration economies and counterpublics.

Vitenskapelig publikasjon
(side 41-57)
av Sam Han

As a result of the perceived rise in LGBT visibility and acceptance in Singapore, a social media campaign started in 2014 called Wear White, which brought together both Muslim and Christian participants to counter the annual Pink Dot rally. This is Singapore’s version of (gay) pride parades, which are held in major cities all across the world. This article aims to analyze this religious backlash against LGBT, paying attention to its “media logic,” a term borrowed from the “mediatization” literature, and presenting it as a framework to understand the politicization of religion in the context of the Singapore state. It asks: (1) What sorts of intellectual arguments and aesthetic techniques are deployed in Wear White’s media discourse? (2) How does Wear White’s media discourse balance its anti-LGBT message within the secular(ist) context of Singapore? (3) How does social media affect Wear White’s message in its attempt to bring it to a larger audience? To this end, the article engages in a critical assessment of Wear White’s media discourse of the campaign, including video logs (vlogs) and social media posts.

Vitenskapelig publikasjon
(side 58-74)
av Marianne Bøe

This article examines Norway’s regulation of marriage rituals in light of how members of the Iranian diaspora in Norway practise mahr (the Muslim dower). Norway and Iran present conflicting regulations on mahr. In Norway’s regulation of marriage rituals, mahr is not approved as it contravenes “Norwegian law and general gender equality principles” (Bufdir 2015). In Iran, however, mahr constitutes a mandatory aspect in the country’s marriage registration procedure. Hence, individuals involved in transnational Iranian-Norwegian marriages are caught in a dilemma. Building on interviews with members of the Iranian diaspora in Norway and their lived experiences of mahr on the one hand, and documents relevant for Norway’s marriage ritual regulation on the other, I explore the complexities and challenges involved in transnational Norwegian-Iranian marriages. A key finding is that the interviewees’ continued practices of mahr subvert and challenge the mahr interpretation at work in Norway’s regulation of marriage rituals.

Nordic Journal Of Religion and Society

1-2018, volume 31


Nordic Journal of Religion and Society (NJRS) is an arena for all disciplines that study the field of relations between religion, churches, religious institutions, culture and society. NJRS is the only Nordic journal devoted to these issues.


Sociology of religion is a key discipline, but NJRS also includes contributions from scholars in psychology of religion, religious studies, church history and theology. The journal only publishes articles in English. NJRS is a referee journal at level 2 in the Norwegian system, and is published twice a year.



Professor and Adjunct professor Inger Furseth, Norway

Professor mso Lene Kühle, Denmark



Sindre Bangstad



Associate professor Magdalena Nordin (Review Editor), Sweden

Sindre Bangstad (Editorial Secretary), Norway

Professor Eila Heilander, Finland

Associate professor Lars Laird Iversen, Norway

Professor Mia Lövheim, Sweden

Professor Pétur Pétursson, Iceland

Professor Margit Warburg, Denmark


Design og typesetting: Type-it AS, Trondheim        

ISSN online: 1890-7008

DOI: 10.18261/issn.1890-7008


Copyright: Material reproduced in the journal is governed at all times by the current regulations of the standard contract agreement concerning publication of a work of literature in journals, between Den Norsk Forleggerforening og Norsk faglitterær forfatter og oversetterforening, see also www.nffo.no.


The journal is published with the support of Nordic Board for Periodicals in the Humanities and Social Sciences (NOP-HS) and KIFO – Institute for Church, Religion and Worldview Research.

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