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Media logic in the search for visibility. Uses of social media by leading politicians during an election campaign
Drawing on interviews with Norwegian party leaders and political staffers from the 2013 parliamentary campaigns about their strategies for social media, this article gives the first insight into why and how politicians and staffers use social media platforms such as Facebook and Twitter. The article analyses elite politician’s use of social media as a ‘middle-arena’, where the private and the political, journalism and political marketing, collide. Among key findings is that social media are regarded by the politicians as a way of bypassing media logics and journalistic sensationalism, but that they nevertheless use such strategies to gain visibility.
Norwegian party leaders’ Facebook communication: genres and symbols of proximity
This article is based on quantitative and qualitative content analyses of 1,278 status updates and 336 comments published by seven Norwegian party leaders on Facebook. Based on theories of self-presentation, personification of politics and the Scandinavian political culture, the variations in genres and strategies of legitimization in the party leaders’ communication are studied. The article finds that the party leaders use Facebook to broadcast and promote their own political activities and actions. Even though Facebook does not seem to contribute to more dialogue with voters, it is argued that the party leaders demonstrate clear images of proximity and closeness to the public.
Across Twitter – connections between journalists and politicians
Based on data from May 2013 to April 2014, this article is an analysis of how Norwegian journalists use Twitter to communicate with politicians. Despite focusing on the most active users of both types, we find little direct tweeting in general. Using quantitative measurements, we discern differences in use between different journalists. Zooming in on specific exchanges of tweets, we discuss how these differences may signal different communicative strategies and networked power.
Politisk kommunikasjon dreier seg om styringen av samfunnet, samarbeid og konflikt, verdier og interesser. Politikere, journalister, byråkrater, kommunikasjonsrådgivere, bedrifts- og organisasjonsledere, og vanlige samfunnsborgere er alle aktører i slike prosesser. Forskningen på tematikken er i vekst, noe dette nummeret av Norsk medietidsskrift er et eksempel på. I dette essayet gis en beskrivelse av politisk kommunikasjon som felt og vi diskuterer samfunnsmessige faktorer som eventuelt gjør at det går an å snakke om en spesiell form for politisk kommunikasjon i Norge.