The author argues that design of media technologies, media genres and media texts should be an important part of media studies. Design methods in media studies compared to methods in sciences, especially computer science, can yield important results if researchers state their normative position clearly and apply rigorous evaluations of their results. Liestøl’s synthetic–analytic method is analysed as an example of a media design method.

Keywords: Media design,Synthetic-analytic method,Methodology,Humanities