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Based on Michael E. Porters classic model of five forces analysis, this article examines the structural factors underlying profitability in the Norwegian newspaper, radio and television industry in the period 2000 to 2009. The article asks: What are the competitive conditions most challenging to newspapers, to radio and to television, respectively, and how does digitalization, convergence and new media impact on established mass media institution conditions for profits?
The article explores the role of television scheduling in the «post-broadcast» era. Through an analysis of Norwegian TV schedules and interviews with key professionals, the authors discuss whether, and to what degree, structural changes, such as the increase in the number of niche channels, affect the composition of programming in prime time. Traditionally, scheduling techniques have been applied to ensure flow, which is increasingly difficult but remains a key task for scheduling professionals. While traditional practices remain, the schedulers job has become more complex, and new techniques have been developed to handle the multi-channel era. The analysis shows that commercial channels have become even more focused on entertainment and fiction genres, while a more diverse profile has been the aim for the public service channels. These findings lead to the conclusion that structural circumstances still matter.
This is a study of photojournalism in the news media during a Norwegian election campaign. What role do the pictures play and what place does this visual information have in political journalism? The analysis is based on still photographs in the print media, moving images in television news broadcasts and interviews with photojournalists. The news media picture politicians, rather than political issues or people affected by political resolution, and the reporting of politics is supposed to create a sense of intimacy, inform us about the character of politicians and appeal to our emotions.