Massive Multiplayer Online Roleplaying Games (MMORPGs) have gone from sub to mainstream culture in the space of the past decade, showing play as social and diverse. Looking at play as a continuous process, I analyse how the practice of play is shaped not just by design, but also by the context in which it is played. Based on qualitative interviews with a group of powergamers, defined by their instrumental approach to the game, I investigate the ways in which these players negotiate their time-consuming play style with their everyday lives.

Keywords: MMORPG, domestication, player practices, everyday life