This article has three aims. First, it introduces the scientific field of bioculturalism, or evolutionary psychology, within the context of film and media in Norway. Second, through textual analysis it applies some of the key concepts and insights of bioculturalism on a specific case: the uniquely popular, Norwegian drama series Himmelblå (NRK, 2008–2010). The specific point of interest is the peculiar way in which this series interprets the notions of mating, femininity and masculinity. Himmelblå is at one and the same time a satirical commentary on a certain dominance of female values in todays sex pattern, and an example of how culture in interplay with biology guides the viewer when making life choices. Third, the article uses this case of blurred boundaries between biological and ideological impulses in our media reception to encourage further research within the field of bioculturalism – a hitherto neglected focus of interest among Norwegian film and media scholars.