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Business managers in the media sector have been facing deep structural changes in consumer behaviour and rapid development in technology. In addition, the financial crisis in 2008 had a profound effect on revenues from the advertising market. We take a close look at these developments in industry and present an analysis on how eight large Norwegian media companies responded to market changes by restructuring and downsizing their organizations. At company level, we examine the actors views of the situation, focusing on the measures undertaken and the dynamics between managers and union representatives.
Using web-based surveys, we studied how Norwegian sports reporters perceived their relationship to the Norwegian team during the Olympic winter games in 2010. It was revealed that (i) the working conditions of journalists were better than expected, (ii) the Norwegian Olympic Team treated the media better during the 2010 games than in earlier games, and (iii) cross-country skiing was the one sport that gave cause for greatest dissatisfaction. The general positive attitude was due to the rules for cooperation agreed upon before the games, i.e. both parties apprised of their duties, rights and, not least, predictability.
When looking at the different cultures on the Web today, and keeping an eye on the past, one can speculate on what the future of moving images on the World Wide Web is likely to be ten years from now. Three scenarios are discussed in this article: the first involves a new consensus around commercial content on the Internet; the second deals with user-generated content; and the third describes how file-sharing will have changed into strategic file-sharing by the year 2020.